How to generate captions for your Snapchat video content?

You're a company that post video content on Snapchat ? Here's how to proceed to generate captions on the platform

January 21, 2021
Video marketing

Since its creation, Snapchat has been successful in bringing together a young, connected and engaged audience. It has also become a perfect platform for sharing video content.

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With new features like the Discover feed, brands and media can now provide Snapchat users with high-quality content. But adding subtitles can seem complicated.

That’s why we show you a way of doing the job, which makes you more productive and saves time.

Why add captions to your Snapchat videos?

With over 250 million active users, Snapchat embodies the future of social media, especially for the Y and Z generation. Media and businesses of all kinds use the Discover platform to follow future consumer trends, which will soon be the norm.

On this platform, informed, visual, and interactive content is the best way to engage young users. But it also means adapting to issues such as digital accessibility. Some people who are deaf or hard of hearing may find it harder to read and understand your videos. That’s why subtitles are so important.

In addition to this, there are also many benefits to be expected from subtitling your videos:

Interested? Here’s how you can subtitle your videos.

Subtitles Snapchat Discover: How to make them ?

With built-in closed-captions features, Snapchat enables publishers and producers to manually include a subtitle file in their video. But you can also encode them into your video, as some media do. Anyhow, here are the different ways to do it :

Here we present our professional solution Checksub, which combines automatic technology and professional expertise.

How to use an automatic closed-captions generator on Snapchat?

As speech recognition technologies have been generalized, many automatic captioning solutions have appeared on the market. By supporting transcription, audio/video synchronization, and even foreign language translation, they provide fast, high-quality results. We present the easiest way to subtitle your LinkedIn video on our solution. It has interesting features such as :

Here’s the step-by-step method to use it.

1# Upload your video on the interface

To get started, log in to the Checksub platform. By logging in, you will have direct access to the platform to upload your video. Select your content and indicate its original language. You can also choose between several languages to make a translation if necessary.

checksub interface

To try the platform, you have one hour free. If this is not enough, you can buy credits at a low price.

The API will then perform the speech recognition and provide you with the result in a few minutes.

2# Check and optimize the transcription

checksub's new editor

When the result is ready, you can click on the language of your video and access the dedicated subtitle editor to check and optimize the synchronization.

3# Export your SRT file or your subtitled video

export subtitles in Checksub

When you are satisfied with the result, you can then directly retrieve the subtitles in your video. Just click on “Export” and then on “SRT” to download the file. You can also upload your video with the built-in subtitles to export it anywhere effortlessly with the “Export Video” option. You have then acess to various customization possibilities for your caption display.

checksub customization subtitle editor

Using a professional captioning service

checksub logo

As you can see, creating subtitles is rather complex. This is especially true if you have a large volume of videos or LinkedIn videos that are difficult to transcribe (ambient noise).

Fortunately, there are professional services that can take care of your LinkedIn video projects. Based on proven human expertise, they deliver your projects in a short time and with high quality. For example, our subtitling experts are at your service!

There you go, we hope this helps you to target a younger and more creative audience!

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