You may have already got the news: Twitter will add an automatic subtitle feature for your video tweets in 2021.
So with this solution, you will finally increase the visibility and engagement of your content to a wider audience in the automatic scroll (where most of the videos are watched without sound).
But for now how can you enjoy the benefits of automatic subtitles, and with a quality that the Twitter tool probably may even not achieve?
Is it utopian?
Not really ! After explaining the importance of subtitles for the accessibility of your Twitter content, we’ll present you a professional subtitle generator 😉 .
Why add subtitles to your Twitter videos?
As you probably already know, Twitter is a great platform to publish video content and ads. According to a survey conducted by the Omnicom agency, the great nativity of the video format on the platform captures the attention of users much better than on other social networks.
As Twitter has implemented the Media Studio service aimed for companies and creators, they now have a tool to further optimize the results of their video content.
But there is a limit: the most successful videos are usually in a fairly short and interactive format. They are also specifically capable of attracting attention without sound.
This means that adding subtitles is essential to distinguish you on the feed and invite users to immerse themselves in your content.
Here are 5 reasons to invest your efforts in subtitling your videos:
- You make your content accessible to a deaf and hearing-impaired audience, which is a significant portion of users on Twitter.
- With impactful subtitles, you encourage users to play your video longer,
- You make them want to watch your video even without the sound.
- You make it easier to encourage them to bounce back on a particular issue or debate in your video by focusing on the textual representation.
- With translated subtitles, you make your videos understandable to all nationalities and languages.
With all these good reasons, it would be a shame to do without it!
What are the fastest ways to subtitle on Twitter?
Until we know what Twitter automatic subtitling will be, the question remains to know how to get started today. Doing subtitles is indeed especially difficult, requiring a lot of time and specific skills to do the job properly. That’s also why there are professional subtitlers !
Good thing is, there are a growing number of solutions appearing on the market to facilitate this task. These subtitling tools automatically generate transcriptions thanks to their voice recognition technologies and allow you to edit the result yourself.
Here we will introduce you to our automatic subtitle generator Checksub.com. It has advanced features that will save you time:
- An advanced voice recognition API
- A machine translation engine to translate your video, including 128 different languages available.
- A powerful and easy-to-use online subtitle editor
- A collaborative platform for working with translators, clients and other partners
Here’s how you can quickly add subtitles to your Twitter content.
Automatic Twitter subtitling: the step-by-step method
1# Upload your video to the platform
To start, log in on the Cheksub platform. By registering, you will have direct access to the upload interface of your video. Select your content and indicate its original language. You can also choose between many languages to make the translation if needed.
To try the platform, you have 1 hour of video for free. This should be enough for your Twitter video normally quite short, otherwise you can buy credits at a low price.
The API will then perform the speech recognition and provide you with the result in a few minutes.
2# Check and adapt the result
When the result is ready, click on the language of your video and access the dedicated subtitle editor to check and optimize the synchronization.
Here are a few tips to optimize this task:
- Cut your sequences into 2 sentences of equal length. It is often easier to share your text in sentences. Go to the parameter button for “split my text by sentence”.
- Arrange the text sequences at the exact moment the speaker starts speaking. If speakers speak fast, you can try to remove a few words but not the beginning or ending words.
- Always display characters when the speaker’s lips move (important for those who read with their lips)
- Make sure to display a subtitle at the beginning of a scene and remove it at the end of the scene
- Repeat several readings by yourself to check the fluidity of your subtitles
3# Import the SRT file or the subtitled video on Twitter
Once you have obtained a result that suits you, there are two scenarios that you can choose from:
Either you are a company or a video creator partner of Twitter. In this case, you have access to the Media Studio service, and the procedure will be quite simple.
You can then export your Checksub subtitles in the SRT format recognized by Twitter. To do so, click on the “Export” button, then “SRT”. Then just add the SRT file in Media Studio.
Either you are not a partner with Twitter, and therefore you do not have access to Media Studio. But you still have the possibility to publish a video on the feed with embedded subtitles. To do so, press the “Export” button, then “Video export”. You can then customize the appearance of your subtitles (size, color, font, positioning…) and upload your video in this format. You will then just have to add it to your Twitter account.
That’s it for us. We hope it helps you create a stimulating conversation around your video content.