There are many ways to present your business. You can use paper supports like brochures, digital supports by using your website and/or your social networks. Alternatively, you can use your voice when presenting your company at trade shows. However, if you want an oral presentation of your company to be available 24 hours a day, it is best to make a company video.
The advantages of a company video
Not only will it allow you to constantly present your business at any time of the day, but allow you to offer more impactful content. The benefits are many and varied, as you will see:
- You will attract potential targets more easily
- Your viewers will better understand the purpose of your company and the products/services offered
- Videos will allow you to improve your SEO
- Engage Internet users and strengthen your e-reputation
If there are other benefits that we have not shared, please let us know!
What should my presentation video contain?
The purpose of your corporate video is to present your business. It must therefore be simple, professional, and not too long. In fact, a video of less than a minute is sufficient.
For example, you can present your employees, the behind-the-scenes manufacturing of your products, the added value you can bring to your targets. In the end, the most important thing is that your audience knows who you are and what you do.
Which platforms to use for your corporate videos?
The first place where you should broadcast your company presentation is obviously your website. It can even improve your SEO. Visitors are more likely to stay on your site longer.
YouTube is the second most popular channel for businesses to share their video content. There are 62% of companies that use the platform to post their video content.
Thus, YouTube is probably the best platform to publish all your videos (including of course your company presentation).
TikTok is the most downloaded and used platform by generation Z. Indeed, the users are mainly under 25 years old. If you want to reach a young audience, TikTok is one of your best options. Besides, more and more professionals are using this new communication tool. Don’t be the last to use it and get started now!
Facebook is the most used social platform worldwide. Therefore, it is essential to present your company on this platform.
You can afford to make your videos a little longer (about 2 minutes or more).
Instagram has over 2 billion monthly active users and has 91% of active users who watch videos weekly. The good thing about this social network is that you have many options to share your videos. You can share videos with IGTV, with reels, or simply in a story.
This gives you more freedom in the type of video you want to present to your audience.
Created in 2006, Twitter is one of the most popular social networks. It is also the home of several personalities (often political figures). It is worth having a Twitter account to share your company’s activities.
As you can see, making a company video can be tricky, but not impossible. If you feel you are not ready to shoot your video, you have two solutions. You can film your company premises and/or include animated graphics with a voice-over. Otherwise, you can learn how to communicate on camera to offer better content than your competitors.